Upended by the COVID-19 pandemic, the digital workplace has evolved over the last two years. Since they could no longer gather their audience in person, many companies had to adapt and adopt new organisational practices. As a result, many events such as seminars, meetings, congresses and trade fairs are now held virtually, creating a snowball effect with more events going digital.
There are a number of obvious advantages to going virtual that perfectly align with our working methods.
Increase the size of your audience
Taking your events digital opens up new opportunities. The advantage of all virtual is that it allows everyone to participate in an event by erasing the restrictive barrier of physical distance that comes with traditional events.
By making it easier to access events, it is easier to increase the size of the audience and boost event visibility.
For example, organising webinars or live streaming is a good way to capture a maximum audience easily: it is easier to connect via your computer to participate in a virtual event than to travel to a conference space; just make sure your device’s performance is reliable. Plus, with a virtual event, those who are not able to attend can watch the replay of a presentation, something that is not always possible with in-person events.
This is the best way to create a successful participant experience and bring as many people together as possible while minimising costs and making the most of everyone’s time!
Interact with participants
With a virtual event, you can host unique activities for the audience, which will increase participant engagement. To do this, you will create a virtual environment where the facilitator and all the participants collaborate. For example, use Microsoft Teams and add in the Beekast platform to create a cooperative space for sharing and gathering.
By increasing participant engagement, you will capture their attention and do a better job communicating your company’s values. However, be aware that it is more difficult to hold a participant’s attention in a virtual gathering. This means things need to be carefully organised beforehand when going digital, including a detailed schedule. This is what keeps the participants focused until the end of the event.
Make your event more effective
Despite the extensive work required to script and organise this type of event, the process is often smoother and more efficient than at physical events. For example, it is possible to share ideas quickly by prioritising them in a virtual report. This makes it easier to share and look back at them afterwards.
It is also easier to share documents during the meeting. In addition to being eco-friendly, it saves time since you don’t have to distribute paper documents. Especially since it is easy these days to share the documents on all types of digital platforms so that no trace is lost.
Be more relevant
Many tools and platforms exist today to help you lead virtual meetings. So no, you don’t necessarily need a communications agency to help you find the right techniques! Try collaborative tools such as Beekast. With this platform, you can easily facilitate remote events and keep participants engaged through interactive activities.
By creating workshops that are specific to your needs and those of your participants, you will make an impression and better communicate the desired message through more relevant interactions.
This way, you will have all the keys in hand to make your virtual event a shared experience.
The emergence of hybrid events has multiple advantages. They save time and money; plus they are proving to be truly effective at increasing your audience, encouraging participation and enabling follow-up using collaborative tools. These tools can be used to generate engagement, foster collective intelligence, optimise document sharing, and generate reports to save time.
If you want an easy way to make your digital events more relevant, create your free Beekast account today!