As the this year draws to a close, it’s worth taking a step back and looking at the last two lockdowns and the impacts they’ve had on companies and how they’re organised. Transformations are taking place in a bid to find a new balance within companies and search for solutions to shake up meetings and videoconferences. This same transformation is also underway at Beekast, with changes related to our international scope and leadership.
Changing how we work : striking a new balance
The first lockdown effectively turned the everyone’s usual way of doing things upside down. Companies had to adapt at lightning speed to avoid a total shutdown of their business.
In a matter of weeks, operations had to go remote, which meant changing work habits and learning to collaborate virtually, all while striving to maintain operational efficacy and team motivation.
This was not a local phenomenon – the entire world, without exception, had to cope with this situation. The second lockdown drove the point home, confirming two trends : remote work and the associated techniques are here to stay, and 100% teleworking isn’t THE solution, but a balance needs to be struck between working from home and going in to the office.
Video interactions that lack interaction and engagement
This reorganisation of working methods has led to the emergence of new issues that companies now want to tackle.
The first is the explosion in the use of videoconferencing solutions such as Microsoft Teams, Zoom and Google Meet, to name but a few. When the shift from a few hours of videoconferencing per month to several hours per week occurred, users of these solutions quickly understood that this type of tool alone wouldn’t allow them to maintain their usual high-quality interactions. They naturally sought complementary solutions to videoconferencing to create more interaction and engagement in these conversations.
After the second lockdown, it’s reasonable to expect that hybrid meetings, with in-person and remote participants, will become standard, leading companies to invest heavily in this second type of tool.
The second question that has surfaced with the widespread introduction of teleworking is how to ensure the continuity of employee training. Business functions that can no longer provide face-to-face training have had to search out alternative ways of delivering training from afar. They have turned to intuitive tools that can be used to set up agile and multimodal training courses.This has enabled them to react quickly and avoid the cumbersome task of creating training courses integrated with their internal information system (LMS).
At present, the companies most successfully weathering the crisis are those that have recognised these challenges and responded to them ASAP.
Beekast is a European partner guiding companies through their digital transformation
The Beekast platform has seen its usage skyrocket during this period as it supports companies in their efforts to a) hold more interactive and engaging meetings and b) provide training to their employees to ensure continuing education.
Yassine Chabli, Beekast’s founder, began to wonder how to best assist Beekast with this growth and best transition to a new European scope. Consequently, he decided to focus on Beekast’s strategy, entrusting operations management to Nenad Cetkovic, whom he has welcomed as CEO.
Together, they hope to see Beekast support companies through this metamorphosis in working habits.
With these new business models, Nenad Cetkovic intends for Beekast to become the leading European platform assisting companies in their digital transition, so that daily interactions between employees are smoother and more efficient.