How Execo Makes Engagement a Competitive Advantage in Training
Marion Colombel
Consultant

Published:

Reading time:

min read
Meet Execo

Business profile

For 25 years, Exéco has been supporting organizations in implementing their disability, quality of life at work, and diversity policies.
25 years of experience
15 expert consultants

average satisfaction rating

average participation rate

Company profile

Organisation

Execo

Sector

HR consulting & training

Use case

Interactive Training, Learner Engagement

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Execo is a consulting firm specializing in disability policies, quality of life at work, and diversity. Its teams support their partners in the design and deployment of high-impact actions: training, awareness-raising, support, and recruitment.

But in their line of work, one question keeps coming up: How can participant engagement be guaranteed throughout a training session?

The challenge: avoiding passive training sessions, especially remote ones

Historically, Execo’s sessions took place in person. But with the COVID crisis, everything changed: it became essential to continue training… remotely.

Beyond the simple shift to online delivery, key challenges emerged:

  • How to maintain attention
  • How to actively engage participants
  • How to avoid overly top-down formats

Because a training session without interaction quickly loses its impact.

The solution: making interactivity simple to transform the training experience

Execo discovered Beekast in 2020, in an emergency context, to ensure the continuity of its remote training sessions. But very quickly, the tool went beyond its initial role. No longer just a solution for “going remote”, Beekast became a lever for profoundly transforming the way training sessions are run.

Their goal quickly became clear: not simply delivering content, but ensuring every participant stayed active throughout the session. To achieve this, Execo’s teams redesigned their formats around one simple principle: alternating theory and practice to maintain attention and engagement.

In practice, each training session is now structured in three phases:

  • Before: preparing activities and integrating materials
  • During: running the session with regular interactions
  • After: extracting contributions to report them back to the commissioning parties

This framework makes it possible to transform initially top-down formats into participatory experiences, where participants are no longer spectators but active players.

“Using Beekast allows us to guarantee strong participant engagement by alternating theory and practical activities.”Marion Colombel, Consultant at Execo

What also made the difference for Execo is Beekast’s simplicity. Without burdening their setups, teams can easily integrate interactive activities such as collaborative boards or word clouds, which quickly became indispensable in their training sessions.

Result: interactivity becomes natural, not a constraint.

And this change in format translates immediately in the field: participants stay engaged from the beginning to the end of the training sessions!

The alternation between theoretical content and interactive activities makes it possible to:

  • Capture attention
  • Encourage participation
  • Make sessions more lively

A lever for differentiation… 

Beyond running training sessions, Beekast is gradually establishing itself as a genuine strategic lever for Execo. The tool is now integrated into their commercial proposals and their responses to calls for tender.

Beekast directly contributes to:

  • Enhancing their pedagogical approach
  • Strengthening the perceived quality of their technical responses
  • Differentiating themselves from other firms

This ability to demonstrate, even before the sale, formats that genuinely get audiences to participate has become a competitive advantage in its own right.

And in everyday life, what makes this transformation possible remains, in the end, very simple:

“Simplicity… and activities that truly get people to participate.”Marion Colombel, Consultant – Execo

In summary: what Beekast brings to Execo

  • More engaging training sessions thanks to interactivity
  • Active participants, even remotely
  • A fluid alternation between theory and practice
  • A genuine lever for commercial differentiation

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