Steps for a successful business convention

Corporate conference for large audience

Today, managing a team and managing a company is no longer limited to communication from the top to the bottom. It is vital to create a link between the employees for them to perform most productively.  More and more companies are looking to improve interactivity among employees. Business conventions can be a way to facilitate and encourage internal mobility and communication within the company.  The success of the convention will be a way to ensure your company’s success. In order to carry out this event successfully, you need to follow certain rules and engage in sufficient preparation to execute the event.

The essential steps for your preparation

In order to deliver a clear message to your team, the content of the convention must be carefully defined.  As far as the content goes, you should ask your employees in advance for their ideas and you should also work on figuring out other logistics at the beginning: themes, activities, choices of speakers, etc.  This method will help you gather up support and enthusiasm internally for the event.  Then, these ideas can be sorted and the best ideas will be chosen for implementation by a chosen event agency.

Additionally, the choice of venue for the event is important, and you need to define the budget early on and not wait to figure it out as you go.  The space you choose should line up with the message and image that the company is planning to convey, and the event space should also change up the everyday rituals of the workday.  Then you should consider the scenery and interior design of the convention location.   Some might immediately consider contacting a designer to guarantee a dynamic and inspirational atmosphere at the convention.  You need to also remember to prepare the speakers in advance.  You can manage these internal details or leave them to a specialized agency to handle.  In order to maintain enthusiasm throughout the event, establish the schedule and plan out the length of each aspect of the event.  This step is essential to incorporate “free time” during which the participants can talk with each other and collaborate.  Remember that free time is an essential element for the success of your convention.

Reinforce teamwork and encourage interactions

Organize original group activities for the employees to exercise that are focused on team spirit and that bring everyone together in the team.  This will allow you to channel the message of teamwork indirectly to your employees while they are having fun and playing games.  For example,, a paintball game can be a great way to prove the importance of team cohesion among players.   This type of activity can also underline the internal purpose of communicating in order to advance together to reach a precise goal.  You cannot deny that this activity requires participation. As some leaders say, “an event that leaves no room for participation, will surely lead to disappointment.”  You want the employees who missed the event to be upset that they missed out.  The employees should leave feeling a sense of inclusion that the event would not have been successful without their participation.

Final tips

The instruction and conference material should be focused on the intended message.  The main aspects of the event should be organized around the theme throughout the convention.  Finally, the last step for a successful convention is to know how it impacted the participants. Welcome the employees’ opinions and feedback, as you will be able to gather information to figure out the strengths and weaknesses of the event in order to improve at the next one.  Good luck planning your convention!


Check out Beekast ! A comprehensive web and mobile solution to promote, manage, and bring life to your events (conferences, meetings, seminars, conventions, workshops…)




Erica Martin

Business Developer at Beekast

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