10 tips for giving an effective business presentation

presentation for small meeting


Most people have experienced business presentations that remain as memories that they wish they could forget.

Lack of effectiveness in a meeting, conference or seminar, the lack of interest from the audience, display problems, the oversight of important information, or lack of originality are all problems that people face.

The remainder of the article lists 10 tips to follow in order to give you all the tools you need to be successful in a business presentation.

  1. Sufficient and early preparation

Thorough preparation is essential. Preparation should include the visual appearance, the selection and setup of equipment, as well as the presentation content. The amount of time that you should spend in the planning process of your presentation will depend on the situation, but it is a good idea to start early. Once you have checked that your presentation can be carry out as planned, then you can eliminate unnecessary stress.

  1. Familiarization with the meeting place and equipment you will use

You can avoid various embarrassing situations simply by taking time to familiarize yourself with the meeting place and equipment available at least once before your actual presentation. Check out possible problems that could arise and prepare in advance to have a plan B for each possible error.

  1. Try to get a better understanding of your audience

Start your presentation by telling the audience what they expect to hear.   Provide guidance to the people who are going to listen, which allows them to awaken their interest and it encourages their concentration.

  1. Use appropriate content

No matter the type of presentation, the main goal is to share the information with other people.  Therefore, it is important to use the proper level of language, but also the jargon that is commonly used, depending on the type and function of the meeting, seminar, conference…

Try to put yourself in the shoes of the audience members to get a better understanding of their needs and motivations.

  1. Don’t talk too much

Short, concise presentations are often more powerful than wordy presentations.  Try to limit yourself to discussing only the key points. If you are draw out your presentation, you will likely lose your audience members’ attention. Keep in mind that the length of an average adult’s attention span is between 15 and 20 minutes in a conference or seminar.

Another important piece of advice is to avoid tangents or anything not directly related to the subject of your presentation.

  1. Use adequate graphics to support your presentation.

The images in your slides should be effective and not miniscule.

When you choose the colors, think about the context of the room and the graphic constraints. In a dark room, you have the opportunity to use white or earthy tones for your text; however, in a well-lit room it is best to use dark colored text on a light-colored background.

Images should be chosen carefully. High quality graphics can help clarify complex information, and images that are of poor quality show a lack of professionalism.

  1. Well-spaced text

A general rule of thumb is to use simple text. Try not to put too much information in your slides. Aim for a maximum of three to four words in each bullet point, and no more than three bullet points per slide.

For a 30-minute presentation, it is preferable to project no more than 10 slides.

  1. Speak coherently and at the right volume

It is important to speak clearly in order for the information to be understood correctly by your audience. Determine the speed you want to present at and continue it throughout your presentation.

This will help you effectively control the flow of your oral presentation.

  1. Be energetic

If you are energetic, you bring about the same energy in your audience. It is not the same if you are dull.

Think about using a personal story to communicate your passion for the subject! You also must monitor your hand movements, because they can communicate a lot.

  1. Don’t avoid eye contact.

Look at your audience, instead of brief glances, engage in a relationship and assure their interest in your presentation.  In order to be successful at this, you should choose people scattered throughout the audience to watch intermittently.



Check out Beekast ! A comprehensive web and mobile solution to promote, manage, and bring life to your events (conferences, meetings, seminars, conventions, workshops…)


Erica Martin

Business Developer at Beekast

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